Saturday, April 29, 2017
Find the Good Life in North Dakota - Fall Update - November 2014
Taking on North Dakota's Workforce Challenge
Welcome to the first quarterly newsletter of the Find the Good Life in North Dakota initiative. This initiative's focus is to attract and retain the permanent workers (and their families) needed to meet North Dakota's workforce needs now and into the future. You received this email because we know you are interested in attracting more permanent workers to North Dakota and we look forward to working with you to meet this challenge.
This campaign kicked off in the spring of 2014, led by the North Dakota Economic Development Foundation. They listened to the business community who identified the availability of a skilled workforce as their highest priority and developed the Find the Good Life in North Dakota effort. The launch of the initiative resulted in excellent national media coverage and exposure for our state.
Good Life Happenings
Digital advertising ran in 15 targeted states from May 5 – September 30, and resulted in:
- 36 million impressions
- 47,000 unique users
- 1.2 million video views
Find the Good Life representatives attended military hiring events in Texas, Oklahoma, Indiana, Pennsylvania, Minnesota and Colorado along with Job Service staff and some private employers, personally visiting with more than 6,200 people on the opportunities in North Dakota. Check out the coverage from CBS Denver.
Find the Good Life is currently running airport signage in Bismarck and Williston and ran newspaper ads in-state this summer to create more awareness on the needs and opportunities.
Midcontinent Cable TV ads are set to run over the Thanksgiving holiday focusing on inviting family and friends to move her and welcoming new residents. Newman Sign billboards are running west and north of Fargo from until October 2015 encouraging the same thing.
The FindTheGoodLifeinNorthDakota.com site has a fresh new look! As we continue to look for solutions, we will research new North Dakotans to identify key factors they considered before they moved to North Dakota. The results will help us evolve the initiative to yield the best possible results.
Find the Good Life representatives have spoken at numerous conferences and events across the state to build awareness and to extend partnerships. Catch us next at the EDND (Economic Development Association of North Dakota) conference on November 20 in Grand Forks.
Metrics that Matter
North Dakota's five year job growth has been impressive with many of the months in the last three years boasting over 20,000+ openings.
Since the FindTheGoodLifeinNorthDakota.com site launch in May, over 48,200 individuals have visited the site.
19,968 new jobs have been filled through September 2014.
Out-of-state job registrations spiked at Job Service North Dakota with the launch of the Find the Good Life Campaign in March and April.
Building a Recruiter Network
As a next step for the Find the Good Life in North Dakota initiative, the North Dakota Economic Development Foundation is organizing a Recruiter Network. This statewide network would consist of HR professionals/recruiters with the intent to help employers work together to share best practices and attract candidates that want to make North Dakota their home.
In September, the Foundation held a focus group to learn from HR professionals. Over 20 attendees from across the state and various industries met to discuss forming a Recruiter Network and three objectives surfaced:
We ask for assistance in recruiting employers to join the Recuriter Network. The Network currently consists of 13 employers. More have been contacted to join the network and members are helping identify potential recruits. Members of the focus group (13 engaged companies) have been contacted to join the network and provide potential recruits. The Foundation was also present at the 2014 Governor’s Workforce and HR Conference, promoting the initiative and the network. A minimum of $1,000 investment in the Find the Good Life in North Dakota initiative is required to be a part of the Recruiter Network.
- sharing best practices,
- introducing more potential employees to North Dakota opportunities and
- be a sounding board for retention and hiring solutions.
The network is poised to host quarterly in-person meetings, virtual meetings as needed and an annual event in conjunction with the Governor’s Workforce and HR Conference. The Department of Commerce Workforce Division is also in the process of exploring the creation of virtual resume sharing where network members can post resumes to other members. These resumes would be candidates that were not selected but could be an asset to another employer and/or trailing spouses.
The next Recruiter Network meeting will be held in early December. A tentative agenda for the employer hosted event includes a best practices sharing by the host and an educational component. For more information please contact Wayde Sick or Amanda Remynse.
Thank You to Our Investors
To date we have $790,000 private dollars raised to aid in the Find the Good Life in North Dakota effort. Thank you to all our investors:
- Hess Corporation
- KMG Holdings, Inc. (Ryan Chevrolet)
- Scheels Corporate
- SIA Insurance
- Sanford Health
- Bismarck Aero Center
- CHS Inc.
- Midcontinent Communications
- Basin Electric
- Goldmark Properties
- American Crystal Sugar
- Xcel Energy
- Newman Signs